Successor to the throne
A new job asks for a new phone. So when ZKH Willem-Alexander became King of The Netherlands, we gave him the brand new Samsung Galaxy S4 filled with good luck wishes of the Dutch.
People could leave their personal message to the King to be on www.onzetroonopvolger.nl by calling our phone and leave a voice-mail message, sending a text message or by uploading their wishes via Twitter, Facebook or e-mail. Everybody could scroll through the thousands of messages that were added on the S4 before we handed it over to the King.