Ridiculous stuff you could try against dandruff

Procter & Gamble asked us to make their Head & Shoulders brand more likable. To take the shame around the brand away we created three online videos. We broke with the tradition of showing how great Head & Shoulders is, but we showed people how ridiculous the alternatives are. And believe it or not, people come up with the most weird ‘solutions’ themselves, like using mouthwash as a shampoo. People just go the extra mile to avoid being seen with an anti-dandruff shampoo. This insight led us to a series of videos called Ridiculous Stuff You Could Try Against Dandruff. The amount of views? Over a million in no time. The campaign quickly became a best practice case study at Procter & Gamble’s offices and ran in several countries across the world.