No Fake Stuff

When Charlie’s Natural Soda was about to hit the European market, they asked us to introduce it with a bang bigger than their budget. In line with other soda brands, we gave Charlie’s their own unique face to launch our No Fake Stuff (at least not in your soda) campaign for the drink without artificial additives. In just 3 months we grew Charlie’s fanbase from 4,000 to 50,000. Likes, clicks, shares and above all sales went through the roof as well. This was exactly what we’ve aimed for by adding game mechanics to our campaign. With ‘time slots’, ‘puzzles’, ‘competition’ and ‘unpredictability’ we’ve triggered specific core drives for motivation in the human brain and as a result people respond massively to our posts and interacted with our brand.